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Quality of Eye Operations in Selected Eye Clinics of the Czech Republic
Seifertová, Kristýna ; Lešetický, Ondřej (advisor)
In the present diploma thesis titled Quality of Eye Operations in Selected Eye Clinics of the Czech Republic, the author deals with the issue of the quality of current health care in the field of ophthalmology. The aim of the work is to evaluate the quality of eye surgery in specialized eye clinics using quality indicators through structural, outcomes and design. These criteria include the maturity of the used medical technologies and procedures, medical knowhow, the course of the initial examination, the effects of the health services on the patient's condition and the satisfaction of the patients. Data for research is obtained through a questionnaire survey in the form of open questions. The overall quality level is evaluated according to the specified quality index. In the end, some systemic measures for improving the present quality of ophthalmology are outlined.
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Application of marketing at the private eye clinic
Maršíková, Pavla ; Procházková, Markéta (advisor) ; Zimmerová, Ilona (referee)
The goal of this Bachelor's thesis was to research how the marketing is realized in private health care institutions, concretely at the private eye clinic VISUS, spol. s.r.o. The theoretical part decribes basic principles of the health service marketing, marketing mix and individual instruments of marketing mix. The practical part is focused on applying of individual instruments of marketing mix on the eye clinic VISUS, spol. s.r.o. A part of the thesis is a questionnaire research, which was realized at the department of the eye clinic VISUS, spol. s.r.o. in Nachod. The goal of the research was to find out from where patients know about the clinic, why they chose it, for how long they are undergoing the medical treatment at the clinic and what they would recommend to improve the clinic. The final part contains the evaluation of the clinic and recommendations for changes. In the annex there is included a draft brochure for the clinic, which can be used for its publicity.
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